Welcome to The Vitalize Podcast by Vitalize Venture Capital

Thoughtful Branding and The Uncharted Territory of Modern Connection, with Lisa Blau & Amanda Eilian

Justin Gordon (@justingordon212) talks with Lisa Blau and Amanda Eilian, Founding Partners of Able Partners (@ablepartnersnyc), a health & wellness investment fund focused on supporting visionary, early stage brands in positive living. They aim to support entrepreneurs that are helping to make the daily lives of consumers healthier, happier and more meaningful. They seek to partner with companies that are narrowing the Wellness Gap, and are most focused on overlooked or stigmatized communities that have resulted in underserved markets.

Lisa has spent the last decade as an active investor focused on consumer businesses with a particular interest in supporting women-led entrepreneurial ventures. Previously, she co-founded VitalJuice.com, a daily email newsletter on healthy living tips and trends that was acquired by Tasting Table. She also helped build and launch Portero, an online luxury goods auction platform sold to Richemont. Lisa chairs the Investor Group of the Leadership Now Project, a membership organization of business professionals committed to renewing democracy. She is a founding member and leader of the TIME’S UP Care Economy Business Council, a coalition of business leaders and companies committed to building a new American care economy, empowering caregivers, and championing gender equality throughout their workforce. She is a Board Member of The New York Public Library, KIPP New York, and Mt. Sinai’s Parenting Center.

Amanda has been actively investing in early stage consumer companies for the last decade, drawing on her experience as an institutional investor and entrepreneur. Previously, Amanda was the co-founder of Videolicious, an enterprise video creation platform backed by Amazon, and served as its President until it was acquired by Squarespace (NYSE:SQSP). Under Amanda’s leadership, Videolicious grew to over 5 million users in 103 countries, including Fortune 500 companies such as IBM, Walmart, SAP, Verizon and GE. Prior to forming Videolicious, Amanda was a founding partner of Capitol Acquisition Corporation, a special purpose acquisition vehicle (SPAC) that completed a $265 million initial public offering and became Two Harbors Investment Corp., a $3 billion REIT (NYSE:TWO). TWO grew to over $5 billion of market capitalization (including a spin-off). Amanda began her career in private equity and mergers and acquisitions. Amanda serves on the Board of Directors of the Melanoma Research Alliance and is a member of the Tech:NYC Leadership Council.

Website: https://ablepartners.nyc/
LinkedIn: https://www.linkedin.com/in/lisa-jacobs-blau-8284133/ & https://www.linkedin.com/in/amanda-eilian-13025b6/
Twitter: https://twitter.com/ablepartnersnyc
Email: info@ablepartners.nyc

Show Notes:
0:00 Able Partners’ focus and investment thesis
1:22 Investing in primarily women-led companies
2:43 Why Lisa and Amanda chose to make the jump from founder to investor
5:17 Able Partners’ strong thesis around the wellness gap and some of their investments that embody this
9:50 Deal flow at a very thesis-driven fund
11:00 Important soft skills successful founders need to have
14:19 Trusting your gut on founder red flags
16:39 The power of thoughtful brand building
18:54 The importance of creative connection and community in today’s world
24:17 How to diversify the VC asset class and startup ecosystem
27:59 Where to connect with Able Partners

More about us:

VITALIZE Venture Capital was formed in 2017 as a $16M seed-stage venture fund and now includes both a fund as well as an angel investing community investing in the future of work. VITALIZE has offices in Chicago, San Francisco, and Los Angeles.

Gale - https://twitter.com/galeforceVC
Caroline - https://twitter.com/carolinecasson_
Justin - https://twitter.com/justingordon212
Larissa - https://twitter.com/LarissaInsogna

VITALIZE Angels, our angel investing community open to everyone: